Imagine losing a tough match in the third set, and then that evening at the hotel with your coach, you open the recording and, in five minutes, find every ralli where you lost points on your second serve. Not from memory, not from feeling, but from numbers and video. Previously, only ATP and WTA professionals worked like this. Now, this tool is available to players just starting their senior careers.
World Tennis, the name of the former International Tennis Federation (ITF) since 2026, has launched the World platform Tennis Performance is a video analytics system for World players. Tennis Tour, that is, the very same M15, M25, W15, W35, and higher tournaments that mark the beginning of almost every future professional’s career. It was developed by the British company TennisViz , which specializes in tennis analytics.
What can she do?
The platform links match statistics with video. You can filter specific moments—for example, all the points on your serve at 30-30 or all the rallies on your second serve return—and watch them instantly. You can create a playlist from these episodes, leave comments, and send them to your coach.
The most interesting thing is that you can watch not only your own matches. Boys can watch the matches of all the men who played on the tour over the past year, and girls can watch all the women’s matches. This means before facing an unfamiliar opponent, you can see where she serves on important points and how she plays under pressure.
American Alec Beckley, a member of the tour’s playing council, explained the rationale behind this: previously, he and his coach couldn’t figure out what exactly was holding him back and how he differed from his more successful opponents. Now they see how dominant he is on serve, how he plays in crucial moments and at 30:30, and they use video to check whether he’s been too passive or, conversely, impatient. “It’s changed our approach to training,” Beckley says.
How much does it cost?
For the player, there’s nothing extra beyond what they already pay. Access is included in the annual TourZone subscription (player’s personal account in World Tennis). The main requirement is to have played at least one World match. Tennis Tour for the last 52 weeks.
Coaches, agents, and—attention, parents!—can also gain access. They have a separate subscription for $90 per year, and players must link their account to their own. For families who travel to tournaments and often act as coaches themselves, this is perhaps the most useful news.
It is important to know in advance
Not every tournament has video streaming. Broadcasts are mandatory in the main draw of W35 and M25 tournaments, and also in the qualifiers at W50, W75, and W100. Video streaming may not be available at the starting level 15 tournaments. The system only calculates statistics for matches with a chair umpire.
Statistics appear almost immediately after the match, while video usually appears within a few hours. By the evening of the same day, the match can be analyzed.
What about the juniors?
For now, the platform only works for adult tours. But World Tennis promises to gradually integrate analytics into junior competitions starting in 2027. For those currently 14–16 years old, this means that by the time they reach their first professional tournaments, they may already have developed the habit of analyzing their game from video.
Why is this important?
A top-100 player has a team: a coach, an analyst, a physiotherapist, and money for all sorts of services. A 16-year-old tennis player at an M15 tournament somewhere in Turkey or Tunisia often has no one but their mom or dad in the stands. Tennis The Tour hosts over 1,800 tournaments a year and attracts around 11,000 active players. It’s here that the jury decides who makes it to the big game and who doesn’t. And it’s here that an honest analysis of your own game can be more valuable than a new racket.
Play, watch, and figure out what to fix. Until recently, aspiring professionals simply didn’t have that luxury.
